Ajmy's Digital Insights

  In the ever-evolving world of digital marketing, businesses are constantly seeking cost-effective strategies that guarantee results. This is where performance marketing comes into play. Unlike traditional marketing methods that require upfront payments without a guaranteed return, performance marketing ensures that advertisers only pay when a specific action, such as a click, lead, or sale, is completed. This blog explores the fundamentals of performance marketing, its key components, benefits, and how you can implement it successfully in 2025. What is Performance Marketing? Performance marketing is a digital marketing strategy where advertisers pay only for measurable results. This means businesses invest their marketing budgets based on actual performance rather than potential reach. It is a win-win model for both advertisers and publishers, ensuring that every dollar spent contributes to tangible outcomes. Performance marketing is typically executed through channels like affi...

In today’s fast-paced digital world, brands are no longer just about selling products; they are also about making a difference. Consumers are becoming more conscious of the ethical and environmental impact of the brands they support. As a result, Sustainable & Ethical Marketing on Social Media has become a crucial part of digital marketing strategies. If you are looking to incorporate ethical marketing into your brand’s social media, partnering with the best freelance digital marketer in Kochi can help you create campaigns that resonate with today’s conscious consumers. What is Sustainable & Ethical Marketing? Sustainable and ethical marketing refers to the practice of promoting products, services, and brand values in a way that is environmentally friendly, socially responsible, and transparent. It involves: ✅ Sustainability – Reducing carbon footprints, using eco-friendly materials, and promoting green initiatives. ✅ Ethical Practices – Fair trade, diversity, inclusion, an...